GoToWebinar Integration For HubSpot
GoToWebinar is an online meeting and webinar software that allows users to engage in virtual discussions and training events with the use of video, audio, documents and slides. The platform also includes the ability for attendees to ask questions via the chat box and display their face through webcams, if they are invited to do so by the organizer of the event.
The application provides users with a wide range of features that include HD video, crystal-clear audio, chat and screen sharing, recording, and more. It is free to download and use. The app can be used on computers, tablets, and mobile devices with a modern browser.
GoToWebinar provides users with a number of integrations that allow them to connect the platform with other apps and services, such as HubSpot and Marketo. It also offers a number of features that help users plan, host and attend webinars, such as emoji reactions, Q&As, polling, the ability to see event speaker slide presentations up close and the ability to raise one’s hand to grab an audience member’s attention.
The GoToWebinar integration for HubSpot enables marketers to create and deploy Contact-based workflows that register contacts for webinars on the platform. To do so, a registrant’s unique Join URL can be included in the email form that is embedded in a campaign. After a webinar is held, HubSpot can automatically sync the list of registrants and push them into Oracle Eloqua (formerly known as Sales Cloud). This allows marketers to segment contacts based on their participation in a webinar using the Lists tool.